Answer 2 for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)

Answer 2 for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)

Hello. I agree with you that this new marketing trend requires that consumers should be keen. The reason for this is that most of these sellers focus on making money but not on the wellbeing of the people using these products.  The advertisements ensure that the buyers understand that certain drugs are available in the market. However, these marketing trends eliminate the roles of physicians in prescribing patients (Fortenberry & McGoldrick, 2019). Therefore, patients are left to conduct research on their own about the drugs.  Unfortunately, most patients with scanty or wrong information about certain drug consumption make wrong decisions.  Thus, although this new marketing trend is beneficial since it increases the accessibility of pharmaceutical products, physicians are still important in prescribing these products.

References

Fortenberry, J. L., & McGoldrick, P. J. (2019). Do Billboard Advertisements Drive Customer Retention?: Expanding the “AIDA” Model to “AIDAR”. Journal of Advertising Research.